We started with a simple observation. Too many people in Bangkok's business districts were making financial decisions based on incomplete information or misunderstood statements. That needed to change.
Every business has turning points. Moments where things shift and the path forward becomes clearer. Here are ours.
Started with weekend workshops in a small office near Dusit. Just three of us teaching statement analysis to local business owners who needed practical skills. Word spread faster than we expected.
When everything moved online, we had to rethink our entire approach. Turned out that teaching financial concepts remotely required completely different methods. We rebuilt our curriculum from scratch, focusing on interactive analysis rather than passive lectures.
Moved to our current location on Nakhon Ratchasima Road. Added specialized tracks for different experience levels and brought on instructors with real trading backgrounds. Our enrollment tripled, which created new challenges we're still solving.
Working on making financial education more accessible across Thailand. Our autumn 2025 programs will include Thai-language support and region-specific market examples. There's still so much to improve, and that keeps things interesting.
These aren't marketing phrases. They're the principles we actually use when making decisions about curriculum, hiring, and how we interact with students.
Every lesson connects to actual financial scenarios. We use anonymized statements from Bangkok businesses, current market data from SET, and case studies that reflect what students will encounter in practice.
We tell students upfront what they can realistically expect. Financial analysis takes time to master. Markets are unpredictable. Success requires consistent practice beyond classroom hours.
Our curriculum changes based on student feedback and market developments. Last year we revised 40% of our materials after realizing certain concepts weren't landing the way we intended.
Thailand's financial landscape has unique characteristics. We focus on regional exchanges, local regulations, and business practices specific to Southeast Asian markets rather than generic global examples.
Forget sitting through hours of theory. Our approach puts you in front of actual financial statements from day one. You'll analyze real data, spot patterns, and make decisions with guidance but without hand-holding.
Most students find this uncomfortable at first. That's intentional. Financial markets don't wait for you to feel ready, so we create that pressure in a controlled environment where mistakes become learning opportunities.
We emphasize pattern recognition over memorization. By the end of our programs, students can quickly assess financial health, identify red flags, and understand what questions to ask when reviewing statements.
The goal isn't to make you a certified analyst. It's to give you practical tools for making informed financial decisions, whether you're trading, investing, or running your own business in Thailand's market.
We measure success by whether students can independently analyze financial information six months after completing our program. That's the standard we hold ourselves to.
Students get continued access to updated materials and monthly market analysis sessions. Financial education doesn't end with course completion, especially as regulations and market conditions evolve.
Maximum 12 students per session. This isn't about exclusivity but about ensuring everyone gets individual feedback on their analysis work. Larger classes simply don't allow for that level of interaction.
We update course content quarterly based on regulatory changes and market developments. What worked in 2023 might not apply in 2025, so our materials reflect current financial reporting standards.
Homework involves analyzing actual published statements, not theoretical problems. Students work with data from companies listed on SET and regional exchanges, developing skills directly applicable to real-world scenarios.
Director of Educational Programs
Spent twelve years analyzing financial statements for Bangkok-based investment firms before joining our team in 2020. Now focuses on translating complex financial concepts into practical learning experiences. Still believes the best way to learn is through doing rather than listening.